High Cotton Homes is a full service custom home building company based in northwest Alabama. High Cotton Homes was formed in 2016 after identifying the need for current building science in the Shoals area. From the very first meeting, we strive for clarity with our clients by getting to know what you want and expect in a home. Clients are able to bring us their professionally drawn plans or work alongside us with a home designer to create the perfect set of house plans. We like working with clients from the beginning to create plans with your ideas, lot layout and budget in mind. We have an interior designer to help you along with way with selections and keeping progress on track. We also feature a dedicated financial account manager and CoConstruct building software; CoConstruct connects builder, client, subcontractors, and suppliers, helping to keep the budget transparent and progress clear.



At High Cotton Homes, our goals are quality, honesty, and client satisfaction. We build personalized estimates for each of our builds to give you a good portrayal of construction cost. We strive to provide the Shoals area with the most current building techniques and products. We take extra steps by offering crawlspace encapsulation, active radon systems, superior building envelope systems, HVAC design and efficient insulation packages to help make your home a safe, secure investment for your family's future.

If you are interested in building a new home in the Shoals area, we would love to meet and show you the High Cotton Homes difference. 

You can also meet the Shoals area and learn a little more about where we build here.

High Cotton Homes, Will King

"Do to others whatever you would like them to do to you. This is the essence of all that is taught in the law and the prophets.”
-Matthew 7:12 NLT

Not to brag... but don't miss our 

Will King, licensed contractor. Custom home builder Florence, AL. Owner of High Cotton Homes


Will was born and raised in Leighton, AL. After graduating from Muscle Shoals High School, he moved to Birmingham and married his wife, Brooke. In 2007, he became a professional firefighter/ paramedic and went on to graduate from Athens State University with a Bachelors in Public Safety and Health Administration.  In 2011, Will renovated and flipped a home in Birmingham and was able to find success with several more over the next few years. This early remodeling gave him a unique insight into building structure and the "what not to do's" in homes. In 2013, he and Brooke moved back to Tuscumbia where he trained to be an appraiser, but he truly loved the building and structural side of homes. Early in 2016, Will observed the need for current building science and technology in the Shoals area, so he completed the training to become a licensed home builder and formed High Cotton Homes. Will made the incredibly tough decision to leave Decatur Fire and Rescue in March of 2018 and focus on growing High Cotton Homes. Will is the 2021 Vice President of the Shoals Home Builders Association and has two daughters that keep him busy in his off time. 

Amie VanDeRostyne interior designer at High Cotton Homes



Amie was born and raised in Moline, Illinois. She graduated in 2012 with her degree in Interior Design and has spent her career working in several facets of the design and construction industry. Amie brings experience in both new construction and remodeling. Since graduation, she has worked in multiproduct showrooms concentrating on residential projects, helping clients from concept to completion. While doing this, Amie was able to gain experience in cabinetry design, flooring, lighting, project management and material selection. In 2018 she moved to Iowa City, Iowa and began working for a custom homebuilder. This allowed Amie to gain experience with new construction homes and the building process. While Amie spent her time building her career in the midwest, she always had a passion to explore other markets and areas. Amie moved from Iowa to Alabama and joined High Cotton in June of 2020. Amie loves sports and attending or watching Chicago Cubs baseball and Iowa Hawkeyes football games. Her family is incredibly important to her, and she enjoys connecting with people and spending time with her puppy Milo.

Sam Martin, High Cotton Homes, custom built new homes, licensed home builders



Sam is originally from Cullman, AL and relocated to Florence to attend the University of North Alabama. He graduated with a Bachelor's of Exercise Science and chose to stay in Florence after falling in love with the Shoals. Early in 2018, Sam lended a hand on a job site and became intrigued by the custom home building process. He began educating himself on home construction and efficiency, and in December 2018, became the full time project manager at High Cotton Homes. In 2020, he built his own home near downtown Florence to permanently settle into the area. He enjoys playing golf and seeing his wife, Jordan, in his off time. 

Josh Nall, Field Engineer at High Cotton Homes custom home builder



Josh was born and raised in Pelham, AL. He attended Auburn University for his freshman year where he majored in Building Science. Josh then transferred to the University of North Alabama to finish his college education. He joined High Cotton homes in August of 2019 to gain knowledge of the construction industry through hands on experience. He graduated from UNA in May of 2020 with a degree in Business Management and chose to stay in Florence. In August 2020, Josh began functioning as the Field Engineer, where he is responsible for daily tasks on all of the building sites. In his free time, Josh enjoys fishing, hunting and Auburn football. 




Madison, who goes by Maddy, grew up in Rogersville, AL. Maddy knew early on that she had a passion for both business and people. To showcase those aspects of her personality, she chose to pursue a double major in both Accounting and Hospitality Management from the University of North Alabama. After 5 years of living in downtown Florence, Maddy made the decision to move back to her hometown of Rogersville and invest in a home of her own when she graduated from UNA in May of 2020. She joined High Cotton Homes in August of 2021, and her position is vital to help ensure that the accounting processes are in place to best assist our clients with the financial side of their build. In her spare time, Maddy spends time with her family, friends, and dog, Abel, and enjoys working on her home and other creative projects.

(256) 281-1626, Option 2

Shannon Baker



Shannon grew up in Muscle Shoals and found a desire for working with the public during her time in the service industry after high school. In 2016, she began working for Marriott International coordinating corporate events and working closely with senior management to grow market share and client relations. By 2018, Shannon had transitioned to an executive support role while completing her Bachelors of Business Administration in Marketing. In April 2020, Shannon brought her experience to High Cotton Homes with a goal to provide memorable customer service to all clients by creating a positive building experience. Shannon enjoys spending time outdoors with her dog, Tucker. 

(256) 281-1626, Option 1

Brooke King, High Cotton Homes. New homes Florence, AL



Brooke grew up in Muscle Shoals, AL. She lived in Birmingham for around 10 years to attend UAB; she graduated with a Bachelor's in Nursing and continued on to complete her Master's degree to become a Certified Registered Nurse Anesthetist in 2012. She married Will in 2008 and has been involved in remodeling houses with Will from the beginning, starting with their first home in Fultondale.  Brooke has always been a "hands on" type person, so she learned many of the skills alongside Will as they flipped homes. She was once again ready to help when he formed High Cotton Homes. Brooke does the website design and maintenance, social media, marketing and other outreach initiatives. Brooke still works part-time as a CRNA across the Shoals and enjoys spending time with her daughters and keeping up with her chickens and garden. 

Josue Rivas High Cotton Homes, custom home, trim carpenter for custom build home



Josue was the perfect addition to High Cotton Homes. He was born in San Pedro Sula, Honduras and grew up in Gatlinburg, TN.  At 17, Josue began to learn home building trades, and he is now an extremely skilled carpenter. He is self taught in tile work, framing and flooring, and he excels in trim carpentry.  Josue joined High Cotton Homes in September 2018 where he does our custom trim work and is available for warranty work. He moved to Muscle Shoals when he was 19 years old and has recently moved into a home he renovated in St. Florian. He enjoys spending time with his girlfriend and new baby boy in his off time.

Trim carpenter for High Cotton Homes custom builds



Heriberto joined the High Cotton Homes team early in 2019 as a job site assistant, but quickly became skilled in carpentry. He was born in Guerrero, Mexico and has learned a variety of trades over the years. Working alongside Josue, he has become an integral part of the team. "Riberto" is always smiling and lives in Florence where he has 5 beautiful daughters. 




Farmhouse design new build home in Killen, AL


2021 Spirit of the Shoals Awards

Shoals Chamber Spirit of the Shoals Spotlight Award recipient

We had a wonderful night at the Shoals Chamber of Commerce Spirit of the Shoals Awards Ceremony! This bi-annual event recognizes businesses around the Shoals, and we were incredibly honored to receive the Spotlight Award from the Chamber Board. It is challenging and rewarding to own a small business, and we are thankful for the support we receive from our Chamber.  We love the role we have in helping the Shoals area grow!

2021 New Build Runner Up and HBAA AREA Awards

2021 AREA Runner-Up

We are excited to be recognized for our Modern on Pine project in the Custom Home under $500,000 category in the Home Builder Association of Alabama state wide competition. Our home was a runner-up in this category that was new for the 2021 competition.

Check out the Pine Street photo gallery here!

Southern Living Builder Florence, AL

In October 2020, High Cotton was chosen for membership in the Southern Living Custom Builder Program. This elite group of builders is hand-selected by Southern Living based on community reputation, presence in the market, superior quality, attention to detail and innovative style. Builders are vetted annually to maintain excellence in craftsmanship and architecture among the group. We now have access to over 1000 exclusive house plans through the Southern Living House Plans Service Collection, created by respected architects and designers throughout the nation. We will be able participate in conferences and workshops to learn the latest in Southern trends. We look forward to growing with Southern Living and offering the Shoals area this distinctively Southern style! 

2020 Alabama Remodel Excellence Award Winner

First Place- Whole House Remodel Under $250,000

First Place- Kitchen Remodel Under $75,000


Our remodel project in Hickory Hills neighborhood won two categories in the AREA Competition hosted by the Home Builders Association of Alabama. Both the "Dreary to Bright and Airy" whole house remodel and "Bright and Classic Kitchen" remodel were also 2020 Best in Show Finalists. We were thrilled to receive this recognition for excellence in remodeling!

Check out the entire list of winners here: 2020 AREA Recipients

Take a look at our publication in the Alabama Homebuilder Spring 2020 Issue: Alabama Homebuilder

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2019 Home Builder of the Year

Will was named 2019 Builder of the Year by the Shoals Home Builders Association. We are so thankful for this honor and for the recognition of our pursuit of quality and innovation in our builds. 

Fine Home Building Magazine interview with Will King, licensed home builder Florence, AL

Fine Homebuilding Magazine!!

This was such a cool opportunity to tell our story and have it published in Fine Homebuilding Magazine. We were featured as a spotlight builder and published in the March 2019 issue for our journey to build better homes!

You can read our Builder Spotlight article here!

We were thrilled to be selected as one of Huber Engineered Wood's Best of Social Builders for the 2018 year. We were recognized at their award ceremony during the 2019 Las Vegas International Builders' Show for using social media to seek out a community of contractors with a goal of better building homes. 


It was an honor to be recognized and we hope everyone follows us on social media to see what we're up to!  

FOLLOW US~ Facebook, Instagram, Pinterest

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VIP Shoals Modern French Country feature High Cotton Homes

VIP Shoals Magazine March 2019 Feature Home!

"A Fresh Start"

Check out this beautiful modern French Country home built for Andrew Bullough. This is a cool article about the inspiration and ideas behind his custom home.

See pictures of the home here!

In the summer of 2018, we had the honor of working with the McDonald family; they relocated to Florence and were part of HGTV's House Hunters! The work we did adding a pool house to their home can be seen on the episode "Country vs. Suburban Life in Alabama". Check out the end of that episode for our work and a 2 second clip of Will's head!! 

You can see the pictures of the pool house here!

custom pool house, St. Florian, AL
VIP Shoals magazine High Cotton Homes, All About Home

We are excited to be highlighted in the holiday issue of VIP Shoals magazine, "All About Home"! 

High Cotton Homes House of Vacuums

Check us out in Times Daily! Cool article about the work on our office space and the Sweetwater area revival!

Read the article HERE