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High Cotton Homes is a full service design-build home building company located in northwest Alabama. High Cotton Homes was formed in 2016 by Will King out of a desire to combine current building science with timeless design to deliver high performance, luxury custom homes to Florence and surrounding areas. We are comprised of a team of professionals that are prepared to bring your ideas to life with superior quality and craftsmanship beginning with plans, which can be drawn in-house. We feature an in-house design team to create a personalized set of plans that compliment your lifestyle and needs. Our build team takes extra steps during construction to deliver not only a beautiful, but a high efficiency home to our clients.  We have a dedicated accountant to provide financial transparency and CoConstruct building software; CoConstruct connects builder, client, subcontractors and suppliers, to help keep communication clear.


Our goal is to provide clients with a beautiful home that will perform for years to come. 

If you are interested in building a new home in the Shoals area, we would love to meet and show you the High Cotton Homes difference. 

You can also meet the Shoals area and learn a little more about building in the quad cities here.

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Will was born and raised in Leighton, AL. After graduating from Muscle Shoals High School, he moved to Birmingham and married his wife, Brooke. In 2007, he became a professional firefighter/ paramedic and went on to graduate from Athens State University with a Bachelors in Public Safety and Health Administration.  In 2011, Will renovated and flipped a home in Birmingham, AL, and was able to find success with several more over the next few years. This early remodeling gave him a unique insight into building structure and the "what not to do's" in homes. In 2013, he and Brooke moved back to Tuscumbia where he trained to be an appraiser, but he truly loved the building and structural side of homes. Early in 2016, Will observed the need for current building science in the Shoals area, so he completed the training to become a licensed home builder and formed High Cotton Homes. Will made the incredibly tough decision to leave Decatur Fire and Rescue in March of 2018 and focus on growing High Cotton Homes. Will has two beautiful daughters that keep him busy in his off time. 

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Nicole is a Florence local and attended the University of North Alabama to receive her degree in Interior Design with a minor in Business. Shortly after graduation, she moved to Atlanta to gain experience doing in-house design at a furniture showroom. She left Atlanta and returned to the Shoals to raise her three children and worked in the dental field during that time. In 2016, Nicole resumed her career in design at a kitchen and bath showroom. Nicole has a passion for the home industry and was even sent to preview the HGTV Dream Home twice before it was open to the public by Delta/Brizo as a prize for achieving top 5 in the country in sales. In 2023, she joined High Cotton Homes to pursue her love for home drafting and design.

Sam Martin, High Cotton Homes, custom built new homes, licensed home builders



Sam is originally from Cullman, AL, and relocated to Florence to attend the University of North Alabama. He graduated with a Bachelor's of Exercise Science and chose to stay in Florence after falling in love with the Shoals. Early in 2018, Sam lended a hand on a job site and became intrigued by the custom home building process. He began educating himself on home construction and efficiency, and in December 2018, became the full time Project Manager at High Cotton Homes. In July 2022, he transitioned into Operations Manager, where he now oversees the carpentry crews and daily schedules. In 2020, He built his own home near downtown Florence and decided to permanently settle into the area. He enjoys playing golf and seeing his wife, Jordan, and dog, Sammy, in his off time. 

Josh Nall, Field Engineer at High Cotton Homes custom home builder



Josh was born and raised in Pelham, AL. He attended Auburn University for his freshman year where he majored in Building Science. Josh then transferred to the University of North Alabama to finish his college education. He joined High Cotton homes in August of 2019 to gain knowledge of the construction industry through hands on experience. He graduated from UNA with a degree in Business Management and chose to stay in Florence. In August 2020, Josh began functioning as Field Engineer, where he was responsible for daily tasks on the job site; he quickly transitioned to our second Project Manager in 2021 to oversee the entire construction process. In his free time, Josh enjoys fishing, hunting and Auburn football. 

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Nate grew up in Florence, AL, and attended college at the University of North Alabama. He played football all 4 years at UNA while earning a bachelor's degree in Business Management. During his time in college, Nate took on several small remodel jobs and remodeled his own home in downtown Florence with his wife, Abba. This led to him joining High Cotton Homes after graduation in December 2021 in order to gain more knowledge in the industry. Nate began with High Cotton as an extra set of hands on all of our job sites and learned a variety of skills. In July 2022, he began training as a Project Manager. In his off time, Nate likes to hunt, fish, and spend time with his family, friends, wife and two dogs, Mo and Murphy. 

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Lane is from Florence, AL, and has always had an interest in the building industry. He gained experience after high school in carpentry and commercial construction, but came to High Cotton Homes to learn more about residential construction. Along with his carpentry knowledge, Lane also has a passion for videography. After starting at High Cotton Homes, he now uses his talent to shoot and produce videos alongside Will for The Build Show and High Cotton content. When not on the job site, Lane enjoys cooking, playing music and spending time with his wife and new son. 

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Madison, who goes by Maddy, grew up in Rogersville, AL. Maddy knew early on that she had a passion for both business and people. To showcase those aspects of her personality, she chose to pursue a double major in both Accounting and Hospitality Management from the University of North Alabama. After 5 years of living in downtown Florence, Maddy made the decision to move back to her hometown of Rogersville and invest in a home of her own after graduation. She joined High Cotton Homes in August of 2021, and her position is vital to help ensure that the accounting processes are in place to best assist our clients with the financial side of their build. In her spare time, Maddy spends time with her family, friends, and dog, Abel, and enjoys working on her home and other creative projects.