DISCOVER THE DIFFERENCE
High Cotton Homes is a full service design-build home building company located in northwest Alabama, servicing the Shoals area and Southern Tennessee. High Cotton Homes was formed in 2016 by Will King out of a desire to combine current building science with timeless design to deliver high performance, luxury custom homes to Florence and surrounding areas. We are comprised of a team of professionals that are prepared to bring your ideas to life with superior quality and craftsmanship beginning with plans, which can be drawn in-house. We feature an in-house design team to create a personalized set of plans that compliment your lifestyle and needs. Our build team takes extra steps during construction to deliver not only a beautiful, but a high efficiency home to our clients. We have a dedicated accountant to provide financial transparency during your build.
Our goal is to provide clients with a beautiful home that will perform for years to come.
If you are interested in building a new home in the Shoals or Southern Tennessee area, we would love to meet and show you the High Cotton Homes difference.
You can also meet the Shoals area and learn a little more about building in the quad cities here.
Not to brag... but don't miss our
WILL KING
, PRESIDENT
LICENSED RESIDENTIAL HOME BUILDER
Will was born and raised in Leighton, AL. After graduating from Muscle Shoals High School, he moved to Birmingham and married his wife, Brooke. In 2007, he became a professional firefighter/ paramedic and went on to graduate from Athens State University with a Bachelors in Public Safety and Health Administration. In 2011, Will renovated and flipped a home in Birmingham, AL, and was able to find success with several more over the next few years. This early remodeling gave him a unique insight into building structure and the "what not to do's" in homes. In 2013, he and Brooke moved back to Tuscumbia where he trained to be an appraiser, but he truly loved the building and structural side of homes. Early in 2016, Will observed the need for current building science in the Shoals area, so he completed the training to become a licensed home builder and formed High Cotton Homes. Will made the incredibly tough decision to leave Decatur Fire and Rescue in March of 2018 and focus on growing High Cotton Homes. Will has three beautiful daughters that keep him busy in his off time.
SAM MARTIN
CONSTRUCTION MANAGER
Sam is originally from Cullman, AL, and relocated to Florence to attend the University of North Alabama. He graduated with a Bachelor's of Exercise Science and chose to stay in Florence after falling in love with the Shoals. Early in 2018, Sam lended a hand on a job site and became intrigued by the custom home building process. He began educating himself on home construction and efficiency, and in December 2018, became the full time Project Manager at High Cotton Homes. In July 2022, he transitioned into Operations Manager, where he now oversees the carpentry crews and daily schedules. In 2020, He built his own home near downtown Florence and decided to permanently settle into the area. He enjoys playing golf and seeing his wife, Jordan, and dog, Sammy, in his off time.
NICOLE SHEPPARD
HOME DESIGNER
Nicole is a Florence local and attended the University of North Alabama to receive her degree in Interior Design with a minor in Business. Shortly after graduation, she moved to Atlanta to gain experience doing in-house design at a furniture showroom. She left Atlanta and returned to the Shoals to raise her three children and worked in the dental field during that time. In 2016, Nicole resumed her career in design at a kitchen and bath showroom. Nicole has a passion for the home industry and was even sent to preview the HGTV Dream Home twice before it was open to the public by Delta/Brizo as a prize for achieving top 5 in the country in sales. In 2023, she joined High Cotton Homes to pursue her love for home drafting and design.
LINDSEY THOMAS
INTERIOR DESIGNER
Lindsey is the in-house interior designer at High Cotton Homes. She grew up in Florence and has always had a love for design. She has a special connection to the Shoals, so she chose to stay local for college and major in Interior Design and Architecture at UNA. After a few years of experience in the industry, Lindsey joined the High Cotton team where she works closely with clients and the build team to help the vision for the home come to life. She enjoys seeing the Shoals area grow and change through custom home design, and in her off time, she is involved in community events and activities. She and her husband, Peyton, enjoy spending time in the outdoors whenever possible.
JOSH NALL
PROJECT MANAGER
Josh was born and raised in Pelham, AL. He attended Auburn University for his freshman year where he majored in Building Science. Josh then transferred to the University of North Alabama to finish his college education. He joined High Cotton homes in August of 2019 to gain knowledge of the construction industry through hands on experience. He graduated from UNA with a degree in Business Management and chose to stay in Florence. In August 2020, Josh began functioning as Superintendent, where he was responsible for daily tasks on the job site; he quickly transitioned to our second Project Manager in 2021 to oversee the entire construction process. In his free time, Josh enjoys fishing, hunting and Auburn football.
NATE REED
PROJECT MANAGER
ACCOUNT MANAGER
Nate grew up in Florence, AL, and attended college at the University of North Alabama. He played football all 4 years at UNA while earning a bachelor's degree in Business Management. During his time in college, Nate took on several small remodel jobs and remodeled his own home in downtown Florence with his wife, Abba. This led to him joining High Cotton Homes after graduation in December 2021 in order to gain more knowledge in the industry. Nate began with High Cotton as an extra set of hands on all of our job sites and learned a variety of skills. In July 2022, he began training as a Project Manager and running projects on his own. In his off time, Nate likes to hunt, fish, and spend time with his family, friends, wife and dog, Mo.
MADISON DAVIS
CONTROLLER
Madison, who goes by Maddy, grew up in Rogersville, AL. Maddy knew early on that she had a passion for both business and people. To showcase those aspects of her personality, she chose to pursue a double major in both Accounting and Hospitality Management from the University of North Alabama. After 5 years of living in downtown Florence, Maddy made the decision to move back to her hometown of Rogersville and invest in a home of her own after graduation. She joined High Cotton Homes in August of 2021, and her position is vital to help ensure that the accounting processes are in place to best assist our clients with the financial side of their build. In her spare time, Maddy spends time with her family, friends, and dog, Abel, and enjoys working on her home and other creative projects.
(256) 281-1626, Option 2
BROOKE KING
WEBSITE & SOCIAL MEDIA
Brooke grew up in Muscle Shoals, AL. She lived in Birmingham for around 10 years to attend UAB, where she graduated with a Bachelor's in Nursing and continued on to complete her Master's degree in Nurse Anesthesia. She married Will in 2008 and has been involved in remodeling houses with Will from the beginning, starting with their first home in Fultondale. Brooke has always been a "hands on" type person and learned about the construction industry alongside Will as they flipped homes. She was once again ready to help when he formed High Cotton Homes. Brooke manages the website, social media and other outreach initiatives. Brooke still works part-time as a CRNA across the Shoals and loves spending time with her daughters and keeping up with her chickens and garden.
JOSUE RIVAS
CARPENTER
Josue was the first carpenter to join High Cotton Homes. He was born in San Pedro Sula, Honduras and grew up in Gatlinburg, TN. At 17, Josue began to learn home building trades, and now he is an extremely skilled carpenter. He is self taught in tile work, framing and flooring, and he excels in trim carpentry. Josue joined High Cotton Homes in September 2018 where he does our custom trim work. He moved to Muscle Shoals when he was 19 years old and is currently living in a home he renovated in St. Florian. He enjoys spending time with his girlfriend and boys in his off time.
HERIBERTO NAVARRETE
CARPENTER
Heriberto joined the High Cotton Homes team early in 2019 as a job site assistant, but quickly became skilled in carpentry. He was born in Guerrero, Mexico and has learned a variety of trades over the years. Working alongside Josue, he has become an integral part of the team. "Riberto" is always smiling and lives in Florence where he has 5 beautiful daughters.
JOSH STRICKLIN
CARPENTER
Josh is originally from Savannah, TN, but relocated to the Shoals in 2018. Josh was naturally drawn to the home building industry as a 4th generation carpenter. He has 10+ years under his belt as a carpenter and holds a special interest for building furniture and cabinetry. He was a natural fit at High Cotton Homes with an impressive skill set and outstanding craftsmanship and became the lead carpenter for a second trim crew in June 2022. He is a Star Wars fan, enjoys playing golf, and stays busy spending time with his girlfriend, Brittany, daughter, Zoey, and 3 dogs, Max, Toby and Henry.
TYLER WININGER
PROJECT MANAGER / WELDER
ACCOUNT MANAGER
Tyler was born and raised in Scottsboro, AL, and attended UAB for Marketing and Industrial Distribution. He entered the construction industry around 2013 as a welder and ironworking foreman with a traveling crew. However, because both of his grandfathers were master carpenters, Tyler felt a natural draw to build upon his metal working skills and pursue a career in carpentry. This led Tyler to High Cotton Homes in 2022, when he joined the team as a carpenter. In 2024, his experience in the field let to a natural transition into a Project Manager role. Tyler is an avid golfer, has a passion for gardening and cooking from scratch and enjoys time off with his girlfriend, Elizabeth.
ASHTON KEETON
SUPERINTENDENT
Coming Soon
NEWS, AWARDS AND HONORS
Southern Living March 2025 Issue
The kitchen of our build in The Grove neighborhood was featured by GE Appliances in the Southern Living March 2025 Issue! The beautiful matte white Cafe appliances were the perfect statement pieces in this home!
Southern Living Home Summit 2025
Will was honored to be part of the expert panel discussing Fortified Construction at the annual Home Summit held in Fairhope, Alabama this year. The panel presented different techniques to create a home that is better prepared to handle the severe weather we receive in the South. High Cotton Homes participates in the Fortified program, sponsored by the Insurance Institute for Business and Home Safety, which gives our clients stronger homes and homeowner insurance discounts in some scenarios. To learn more, visit their website.
Will had the opportunity to speak with FoxWeather to help those experiencing storms and heavy rain in the northeast. Take a look as Will addresses the first few steps of beginning recovery efforts after a flood.
2023 Alabama Remodel Excellence Award Winner
First Place- Historic Preservation
First Place- Commercial Renovation
We were thankful to bring home two first place wins at the Home Builders Association of Alabama Remodeling Excellence Awards in April! Our renovation of the historic House of Vacuums building in east Florence won in both the Historic Preservation and Commercial Renovation categories. The AREA competition celebrates the best of remodeling craftsmanship, innovation, and attention to detail. We were honored to receive recognition in both of these categories for this project!
When you get the opportunity to team up with the fire department to test your roof system, you don't say no! This was such a fun day seeing Will's two careers from firefighting to home building collide. Matt Risinger came to our job site, and we tested the Fortified roof system with 1,500 gallons of water! Check out the video here:
Fire truck vs. ZIP System... Water stress test!
R-Class Builder Spotlight
The R-Class is a partnership program through ROCKWOOL to connect builders throughout the country. It provides community and support for high performance builders, as well as opportunities for education. Will was featured as their Spotlight Builder for his unique insight on the fire resistive properties of ROCKWOOL stone wool.
Huber Best of Social Awards
Best Jobsite Mascot
Our pal Moses was part of High Cotton Homes from the beginning! We were honored he was recognized at the 2022 Best of Social Awards for Best Jobsite Mascot. He passed away shortly after receiving the award, but he represented us so proudly. We will always cherish this memory of him!
In December 2021, we had a fun opportunity to film with Matt Risinger and The Build Show to help release and promote a new product from Huber. While they were on the job site, we filmed several more videos which were featured on Matt's YouTube channel and The Build Show Network. It was so cool to be part of this! Check out the videos below:
2021 Spirit of the Shoals Awards
We had a wonderful night at the Shoals Chamber of Commerce Spirit of the Shoals Awards Ceremony! This bi-annual event recognizes businesses around the Shoals, and we were incredibly honored to receive the Spotlight Award from the Chamber Board. It is challenging and rewarding to own a small business, and we are thankful for the support we receive from our Chamber. We love the role we have in helping the Shoals area grow!
2021 AREA Runner-Up
We are excited to be recognized for our Modern on Pine project in the Custom Home under $500,000 category in the Home Builder Association of Alabama state wide competition. Our home was a runner-up in this category that was new for the 2021 competition.
Check out the Pine Street photo gallery here!
In October 2020, High Cotton was chosen for membership in the Southern Living Custom Builder Program. This elite group of builders is hand-selected by Southern Living based on community reputation, presence in the market, superior quality, attention to detail and innovative style. Builders are vetted annually to maintain excellence in craftsmanship and architecture among the group. We now have access to over 1000 exclusive house plans through the Southern Living House Plans Service Collection, created by respected architects and designers throughout the nation. We will be able participate in conferences and workshops to learn the latest in Southern trends. We look forward to growing with Southern Living and offering the Shoals area this distinctively Southern style!
2020 Alabama Remodel Excellence Award Winner
First Place- Whole House Remodel Under $250,000
First Place- Kitchen Remodel Under $75,000
Our remodel project in Hickory Hills neighborhood won two categories in the AREA Competition hosted by the Home Builders Association of Alabama. Both the "Dreary to Bright and Airy" whole house remodel and "Bright and Classic Kitchen" remodel were also 2020 Best in Show Finalists. We were thrilled to receive this recognition for excellence in remodeling!
Check out the entire list of winners here: 2020 AREA Recipients
Take a look at our publication in the Alabama Homebuilder Spring 2020 Issue: Alabama Homebuilder
2019 Home Builder of the Year
Will was named 2019 Builder of the Year by the Shoals Home Builders Association. We are so thankful for this honor and for the recognition of our pursuit of quality and innovation in our builds.
Fine Homebuilding Magazine!!
This was such a cool opportunity to tell our story and have it published in Fine Homebuilding Magazine. We were featured as a spotlight builder and published in the March 2019 issue for our journey to build better homes!
You can read our Builder Spotlight article here!
We were thrilled to be selected as one of Huber Engineered Wood's Best of Social Builders for the 2018 year. We were recognized at their award ceremony during the 2019 Las Vegas International Builders' Show for using social media to seek out a community of contractors with a goal of better building homes.
It was an honor to be recognized and we hope everyone follows us on social media to see what we're up to!
VIP Shoals Magazine March 2019 Feature Home!
"A Fresh Start"
Check out this beautiful modern French Country home built for Andrew Bullough. This is a cool article about the inspiration and ideas behind his custom home.
See pictures of the home here!
In the summer of 2018, we had the honor of working with the McDonald family; they relocated to Florence and were part of HGTV's House Hunters! The work we did adding a pool house to their home can be seen on the episode "Country vs. Suburban Life in Alabama". Check out the end of that episode for our work and a 2 second clip of Will's head!!
You can see the pictures of the pool house here!
We are excited to be highlighted in the holiday issue of VIP Shoals magazine, "All About Home"!
Check us out in Times Daily! Cool article about the work on commercial space and the Sweetwater area revival!
Read the article HERE
